The University of North Dakota Health & Wellness Unit needed a way to raise awareness about the effects of alcohol and other drugs. The result was a bold fact campaign in a barrage of mediums.
In this campaign I worked with the University of North Dakota Health & Wellness Hub to create a noticeable campaign centered around engaging facts regarding alcohol, tobacco, and other drugs. The goal of the campaign was to target all students, faculty, and staff and decrease the consumption of the substances emphasized. The consistent look and feel of materials created a buzz and interest, causing viewers to stop and read the content when new facts came out. This Campaign was distributed across campus in a variety of sizes and medias such as large posters, flyers, screens, and window clings. Overall, it was a very successful and engaging campaign.
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